Who writes our articles
Our articles are written by a team
Several people and contributors go into creating a single article. Because of this, most of our articles are not authored by a single person and instead are written under the name of our company.
Our core team members are listed on the about page here. In addition to this, we also sometimes outsource our writing to a network of professionals, experts and freelance writers that have knowledge in the pet industry.
Qualities of our writers
We like to focus on working with writers that are:
- Professionals with qualifications – This includes veterinarians, animal trainers, researches and zookeepers who have spent years of schooling, training, and research into avian welfare.
- People with everyday experience – Some of the best lessons in life don’t come from schools and books. Instead, it is learned through the daily experience of looking after pet birds for many years. We value this practical, everyday experience very highly.
If you’d like to work with us, please contact us here.
Quality Standards & Editorial Policy
We aim for professional standards with our content. To achieve this, each article is researched and fact checked before being written to a very high standard, and then focus switches towards additional formatting and the presentation of our content. Below are the policies and standards we adopt when creating new content.
How we do our research
When researching a subject, we’ll look for information about it from a number of different sources, such as:
- Tv, movies and online videos
- Audio and podcasts
- Magazines and recorded interviews
We prefer to focus our research on well known, reputable organizations, associations, and individuals (for example, vets when focusing on health topics). However, we still value sources of information from people that are less well known but happen to have everyday experience or a unique perspective on the subject.
We then compile all of our sources together to form a unique angle on the subject. We’ll then write our own content and reference back to any of the research we have used.
When we reference a source, we’ll provide a link back to the original source where possible. One way we will reference our sources is within the article itself, for example, “According to Example.com, birds are known to…”. Another way we will reference sources is by simply linking to them in a references section at the end of the article. Where a link is not possible, then we will provide the name, location or other information for where the original source of information came from. We only use a small portion of the content from the original source as stated under the “fair use” terms of copyright law. Additionally, we may embed videos or audio files from websites such as YouTube or Soundcloud and when doing so follow the terms of their policies.
If we state any facts, we aim to back these up using primary sources from reputable locations as listed in the section above. We also like to cross reference these facts from several different locations to ensure they are accurate. If there are any differences in the facts about a subject from different sources, then we will focus on the most authoritative sources and state the range of differences between the different datasets.
Controversial & sensational topics
We try to avoid making any sensational claims, especially around controversial topics. When covering these topics, we stick to the industry or scientific consensus. In very rare occasions when going against this consensus, it is only done so when a very good reason has been found that can be backed up with hard evidence and data.
Presentation and formatting
After the article has been written, our editors do a final review for quality control. We then style, format and insert media into the content so it is presented in the best manner possible.
We include images from a variety of sources. This will include our own personal images and photos, images bought from royalty based image websites, and also copyright free images as well. Additionally, if the image is free but requires an attribution link then we will include this at the end of the article or on the attribution page of our website.
If you feel any of our images are used in error then you may report it here.
We may embed a video file from websites such as YouTube or Vimeo. When doing so, we follow the terms of their policies. We’re not responsible for the content provided on these sites.
Grammar & Spelling
As part of our final review, we correct any grammar and spelling mistakes. The language in which we write and edit our content is American English. Please report any errors you find here.
The text we provide on our website is included in a large font size that is clear and easy to read. We aim for this site to work with people that are visually impaired and use audio aids and readers. We sometimes format the content using bolding, emphasis and quotes. Or we may occasionally present data in the form of lists, tables, and graphs.
All pages on our website are mobile responsive. If you find any errors or problems with the website working on your device then please report it here.
If you feel that any of our articles do not meet these quality standards or anything is broken on our site then please contact us here.
Find Out More
Want to know more? Then click on one of the links below to find out more about how we run this website: